NEU » I'll use one of my client's businesses. He i

I was thinking about the statement:


The Small Business Administration tells us that 80% of all small businesses will not make it more than 2 years Cheap Jake Muzzin Hat , and by 5 years 90% will have gone out of business.


If that is the case, then why does every business out there try to be like the others? Most copy everything right down to the way everyone else in the same industry lays out their office.


The reasons I get from clients


They don't want to reinvent the wheel. They want to learn from those that have done it because it will save time and money.


Can we then assume that they are all wrong? Yes! At least 80% of them!


Finding How to Be Different Will Bring More Success Faster Than Trying to Be Like Everyone Else


For most companies there is someone just like you on literally every street corner in the world. Isn't it a little hard to get noticed standing in a crowd that all look alike?


If you want to be noticed, don't you have to look different, do something that would make you stand head and shoulders above that crowd?


I'm going to give you two points here that, if you decide to follow them Cheap Jonathan Quick Hat , will make your business so visible that people are chasing you to buy from you instead of the other way around. It will make your business a magnet, pulling customers in.


Find what makes you unique (we'll discuss that later). Find what is different about the 20% of businesses that are succeeding. (I'm not saying copy them and look like them either. I'm suggesting that they have something we can learn from). Learn what the other 80% of all business are doing so we can avoid it.


Finding Your Unique Selling Proposition, That Thing that Makes you so visible above the crowd that they are chasing you


When I'm working with my executive business coaching clients I spend a significant amount of our time trying to find what would make my clients different. This one idea alone can make you super successful if you find your powerful unique selling proposition.


List your productsservicesfeatures


Let's start a worksheet on a piece of paper. On the far left create a column called ProductsFeaturesServices, and list all of your products, your features Cheap Dustin Brown Hat , your services down that column. List each on their own line down the left side.


Benefits--Why Buy the ProductService?


Next to that create a column, label it, ?Benefits, What would a client get from buying my product or service. This is an answer to ?Why buy my product (service).?


Don't worry about perfection here. This is a thought process that will get better the more you think about it, and until you start writing down your thoughts it isn't going to get better. So start now. This is a process. You'll find that your early answers will be rather weak and wishy washy. You might not think so when you first write them down Cheap Anze Kopitar Hat , but I'll guarantee that the more you review this each time you'll look back and realize how far off target you've been when talking about your product before, and probably still are in the early phases of what we are doing right now.


Make sure that, as you write the answers in each column to the right, that they line up with a product or service on the same line of the first column. So, answer the same question for each product or service.


Why Buy It From Me?


The next column to the right is ?Why buy it from me?? In other words Cheap Drew Doughty Hat , if someone has already decided to buy the product based on the benefit you just wrote in the 2nd column, and IF there really is someone just like me on every street corner, then give a reason why they should buy from you, or even better, why should you be noticed above that crowd on every street corner. A quick suggestion: Before you go where everyone else goes?your answer shouldn't have anything to do with being less expensive. If you go there you'll lose. Everybody else is already there. You'll just be looking like everybody else anyway. Take your best shot at this Cheap Jeff Carter Hoodie , we'll come back and get it better later.


Make the "Benefits" and the "Why Buy It From Me" ?.MEASURABLE


Now, the last column:


? Take both the Why buy the product?
? And Why Buy it from me?
? And turn them into measurable results.


Finding the right measurable result is where you'll find your opportunity to stand out above the crowd, where you'll find a statement that will make your company a magnet to customers.


I want you to step back and really look at all of those answers. Did you answer all of the questions based on what benefit the customer really receives? Or was it still about the productservice, was it kind of iffy, wishy washy Cheap Tyler Toffoli Hoodie , weak?.


I'll use one of my client's businesses. He is a business coach as well. I coach the coaches, a business advisor to business advisors. His product is business coaching, training, sales training.


Now for the benefit a customer might receive: It's almost too easy to say education, better skills Cheap Tanner Pearson Hoodie , but that's not digging deep enough. Why would the custom